You wouldn't be here.
That's the situation everyone thinks of when Memorial Day comes around. And it's the blunt truth. Our service men and women protect not only the good from harm's way, but the bad too. Let that sink in for a minute.
That means even if you are in a role where you and/or your family is in danger, you are still out there caring for the greater good and safety, the protection of the values of the home, of the Brave. Therefore, please take time out of your weekend and Monday to remember our heroes. They have been lost and continuously give for our ability to be united here and abroad.
I encourage you to take this Holiday beyond today and into every day for EVERY government-dutied individual. Because as an existing belief of mine was reinforced during a training session of the Oz principle this week; Even the seemingly smallest gear can have an impact on our outcome. 1 example of this is your DMV or county tag office-if we didn't have consistent identity measures in place-criminals would be free to roam yet they're given a bad rap because occassionally an extra 30 minutes was detracted from our lives.
So I encourage you to take Memorial Day to the next level after Monday. Thanks for the read.
The marketing mix is a business tool used in marketing. The term marketing mix was coined in an article written by Neil Borden called “The Concept of the Marketing Mix.” In this mix is The 3 P’s in Marketing, a strategy of proven techniques that many companies over the years have developed to become highly profitable in their markets. Following these concepts will guide you to success. Here are the 3 P’s PRICE, PRODUCT and PROMOTION. Even though over time it has expanded to 6 and 7 P’s, we are starting with the basics and we will bring it back to how it relates helping your business through website design.
What is your product? Is it widely available or unique? Are their options to size, color or features? Or is your product a service? Is your service flexible to the customer’s wants and needs? Services offered as a product has many variables, just like a tangible product. This is your product, know your product! For the 3 P’s in marketing to work for you the product is #1, after all if there is no product there is nothing.
Every product has a life cycle. The growth, maturity and decline in sales are the life cycle. Many marketers do research to help them know the product’s life cycle. This knowledge will help focus attention on different challenges that may arise. Considering the product mix will allow adversity to the product line.
The price is what the consumer will pay for the product. Many marketers research for price comparison of similar products and other products in the line mix. The price is very important it determines your profit. Basing the product price on consumer perceived value and fair market value could have a profound impact on the market strategy. Three basic pricing strategies are: market skimming pricing, market penetration pricing and neutral pricing. They all must be taken into account for product pricing.
Promotion is any and every way a marketer can inform a consumer about the product. The lists of ways to promote a product are endless. Here are a few: advertising, social networking, word of mouth, personal sales and public relations. When applying to advertising it’s a good idea to use websites like Google Ad words and Yext.com. Social networking can really keep you connected with customers. The possibilities are endless; it’s up to you and the marketing strategy you apply for success.
In conclusion, there it is, the Marketing development that has changed the concept forever. Product, Price and Promotion. The Product, whether it’s a tangible or intangible product, is your product. Know your product. The Price, without the price, is free and why are we discussing marketing? And Promotion the force to market your product to the masses.
One last thing I feel we should discuss the fourth P. Now I know I said the 3 P’s but I feel the fourth P is just as important. The fourth P is PLACE. From a Brick and Mortar shop, to the online website, or domain name. Place is valuable to you and the consumer. Like the phrase “location, location, location” is everything. Place applies to many aspects of marketing. Place can refer to the placement of your product on a store shelf. Or the placement of your website on a search engine online. Place can determine sales and profit. The Four P’s of Marketing is a valuable tool for any business. Let us help you make a place online through a custom website design your customers will love-with website development to back up the usability and infrastructure of your business.
Latest buzz has it that there is a new, unique and intelligent concept that has been doing rounds in the e-world and which has touched a new high. This concept now offers a fresh and novel approach of ‘brand experience' to the e-customers. The new concept that has targeted the e-world is E-marketing.
E-marketing aka Internet marketing has, in recent times, undergone a makeover. Perceived previously as a ‘hip' style of marketing for the “uber class”, has now entered the homes of the common people and is fast becoming the norm, thanks to the increasing number of companies that are incorporating it into their marketing strategy. What started as a cautious approach has now become a huge hit and has grown leaps and bounds.
But the question is’ What is E-marketing’? How does it help the seller? Why is there the necessity to do so? How does the seller benefit from it? Though there has been a lot of research done on it and lot of theories have been formed, E-marketing, which goes by the names- electronic marketing, e-mail marketing, email management, e-commerce, online commerce, internet marketing, digital marketing, web marketing, online marketing, search marketing is simplified as promoting particular brand/s, product/s or service/s over the Internet. E-marketing comprises all the activities through which a trade is done via the worldwide web with the aim of attracting new sales, while retaining current sales and developing the brand identity.
Though marketing was previously done through word of mouth or paper ads or pamphlets/brochures on which we spent thousands and thousands of dollars, we improvised it when technology hit it. The early marketers realized the potential of the internet and the effects it had on consumers and the mass benefit it could bring if they promoted trade online through e-mails, pay per click etc. So began the experiment. Today's savvy entrepreneurs now know that in order to run a successful business it is absolutely essential to promote their brand/s, product/s or service/s via E-marketing.
Though businesses are still being promoted through paper ads or pamphlets/brochures, one can still boost their brand/s, product/s or service/s via E-marketing with much less a consistent cost of mailings, print, varied graphic work, etc. This funding loop is brought up to help keep in mind that there is always a cut-throat competition out there, that there are companies vying to be in top spot, and your investments in marketing should have the best bang.
You can still reach out to your consumers and for that one needs to be tech savvy. Why? Here’s the how and why:
- When compared with advertising in newspapers and magazines and TVs, brochure, pamphlets, which cost a fortune, the costs are comparatively cheaper when done through E-marketing. This can be done using color images and a detailed description about the product in an interesting way. And since it's digital, changes are immediate.
- Traditional methods like advertising in newspapers and magazines and TVs, brochure, pamphlets are sporadic whereas e-marketing methods are continuous and everlasting.
- E-marketing reaches out to customers’ day in day out i.e. even when a seller promotes his product a long time back, the customer will find it whenever they wish.
- E-marketing helps customers see products and all the information about the product/ service 24x7...opening sales up to non-business hours.
- E-marketing through advertising campaign and email messages lets the seller know the number of visitors to his site, the number of viewers who viewed the ad. Therefore providing targeted reporting on what ad(s) work best.
- E-marketing helps in accessing an infinite number of clients locally and globally.
- E-marketing creates and improves brand awareness among the customers.
- It builds long-lasting relationships with customers.
- E- marketing via mail newsletters once sent to the seller’s trusted and loyal consumers will be forwarded to other people for their friends, family members etc. thereby creating new prospects for the seller.
Adhering to the above helps and leads the seller to greater profitability in the long run. Contact us today about getting your e-marketing action plan together. You will not regret it.
Since the inception of World Wide Web, the internet world has become highly competitive with a staggeringly intense cut-throat competition prevailing among tons of websites to stay at the top search engine rankings. This escalating number of websites can be attributed to the web development technologies, software enhancements and Content Management Systems. One such software, Drupal has been a head turner since its inception. Though there have been other technologies and software which also contribute to the development and management of websites, it is Drupal, with its abundant features themes and modules that has gained popularity and preference over other website development systems (be it frameworks, content managers, enterprise relationship managers or other content managers in the game).