Why Use Social Media? The main question here is why have you not been severely injured? severely injured by your decrease in sales that is...
Let's go off on a quick but relevant tangent for the answer to this. Pepsi has recently announced detraction from the NFL's Superbowl this year to engage significantly into online social media. Approximately $17 more than one 30 second Superbowl advertisement.
Now lets address that your business may not have b2c (business-to-consumer) loyalty necessities. But if you only offer a b2b (business-to-business) product or service - would you want your prospect to follow you on Twitter or follow your competitor? As we grow in this information rich world, people go with what they know. And if they know you or your company because of helpful tweets, message board posts or media sharing. Then that's a conversion.
But what if my business is b2c-oriented? then even more so! one client put it in even simpler words than us techy guys can a few days ago..."even people with disposable income will only buy my leather product but once a year...it's that one time of the year that they think of my company that will guarantee a sale". This coming from the owner of a high-end online clothing store. The question now for you is, what can social media do for you? be it that one sale or multiple.
Thanks for reading
