E-marketing aka Internet marketing has, in recent times, undergone a makeover. Perceived previously as a ‘hip' style of marketing for the “uber class”, has now entered the homes of the common people and is fast becoming the norm, thanks to the increasing number of companies that are incorporating it into their marketing strategy. What started as a cautious approach has now become a huge hit and has grown leaps and bounds.

But the question is’ What is E-marketing’? How does it help the seller? Why is there the necessity to do so? How does the seller benefit from it? Though there has been a lot of research done on it and lot of theories have been formed, E-marketing, which goes by the names- electronic marketing, e-mail marketing, email management, e-commerce, online commerce, internet marketing, digital marketing, web marketing, online marketing, search marketing is simplified as promoting particular brand/s, product/s or service/s over the Internet. E-marketing comprises all the activities through which a trade is done via the worldwide web with the aim of attracting new sales, while retaining current sales and developing the brand identity.

Though marketing was previously done through word of mouth or paper ads or pamphlets/brochures on which we spent thousands and thousands of dollars, we improvised it when technology hit it. The early marketers realized the potential of the internet and the effects it had on consumers and the mass benefit it could bring if they promoted trade online through e-mails, pay per click etc. So began the experiment. Today's savvy entrepreneurs now know that in order to run a successful business it is absolutely essential to promote their brand/s, product/s or service/s via E-marketing.

Though businesses are still being promoted through paper ads or pamphlets/brochures, one can still boost their brand/s, product/s or service/s via E-marketing with much less a consistent cost of mailings, print, varied graphic work, etc. This funding loop is brought up to help keep in mind that there is always a cut-throat competition out there, that there are companies vying to be in top spot, and your investments in marketing should have the best bang.

You can still reach out to your consumers and for that one needs to be tech savvy. Why? Here’s the how and why:

1. When compared with advertising in newspapers and magazines and TVs, brochure, pamphlets, which cost a fortune, the costs are comparatively cheaper when done through E-marketing. This can be done using color images and a detailed description about the product in an interesting way. And since it's digital, changes are immediate.
2. Traditional methods like advertising in newspapers and magazines and TVs, brochure, pamphlets are sporadic whereas e-marketing methods are continuous and everlasting.
3. E-marketing reaches out to customers’ day in day out i.e. even when a seller promotes his product a long time back, the customer will find it whenever they wish.
4. E-marketing helps customers see products and all the information about the product/ service 24x7...opening sales up to non-business hours.
5. E-marketing through advertising campaign and email messages lets the seller know the number of visitors to his site, the number of viewers who viewed the ad. Therefore providing targeted reporting on what ad(s) work best.
6. E-marketing helps in accessing an infinite number of clients locally and globally.
7. E-marketing creates and improves brand awareness among the customers.
8. It builds long-lasting relationships with customers.
9. E- marketing via mail newsletters once sent to the seller’s trusted and loyal consumers will be forwarded to other people for their friends, family members etc. thereby creating new prospects for the seller.

Adhering to the above helps and leads the seller to greater profitability in the long run. Contact us today about getting your e-marketing action plan together. You will not regret it.

Drupal is an open source content management system and framework, a powerful and yet free website builder, with which one can easily publish, manage and organize a wide assortment of content on a website. There has been a rapid increase in Drupal adoption and it has become quite a rage with webmasters/developers, bloggers and organizations. Various companies including high profile large enterprises as well as medium and small businesses run their websites on Drupal. With Drupal these site-owners can effortlessly enhance the look of their websites with immeasurably attractive features that Drupal offers. Drupal can be used to tailor-make almost any visual layout.

Websites that use Drupal
Based on PHP which is highly compatible with different operating systems like Windows, Mac OS X, Linux and others, Drupal is used by some of the busiest and popular websites such as WhiteHouse.gov. In addition, the world’s most visited art museum, Louvre’s website also uses Drupal. Moreover, Zynga, the brainchild behind creating ‘Farmville’ has its core website on Drupal. What’s more is that Twitter’s developer community is also using Drupal. Other bigwigs using Drupal include Yahoo Research, NASA, Amnesty International, United Nations’ End Poverty and Fight Hunger programs and the list goes on.

Drupal is basking in its glory in the world of content management system. Among numerous aspects that set it apart are its incomparable social multimedia publishing features that are being supported by the Drupal community.

Drupal Modules
One of the mind blowing features of Drupal is its ‘Modules’. Available aplenty the Drupal modules are free add-ons which have been contributed by the over 10,000 developers of the Drupal community to enhance the assortment of Drupal functionality for free. Designed to assist websites for their successful functioning in the form of blogs, communities, forums, image galleries, Ecommerce sites, event calendars, etc. the modules can be installed and configured by following the step by step tutorials or in some cases, just by installing and enabling them. These Drupal modules help in creating unique and attractive use cases for websites. This is undoubtedly one of the reasons for the rapid increase in Drupal adoption.

Drupal themes
‘Drupal themes’ are additional features that draw various organizations to switch to Drupal. Drupal themes provide an artistic and creative look to the site. A collection of styles, graphics, and templates, the themes use XHTML, CSS, and PHP to decorate a webpage by providing a wide range of color schemes. You can choose from a default set of themes for your webpage via a special menu or download from the hundreds in the free community base. Most of the popular Drupal themes also allow you to change the color schemes of your website through a web browser interface.

Documentation
Another raison d'être for rapid increase in the adoption of Drupal is the presence of ‘Documentation Pages’. Written by the Drupalists aka active Drupal community members in collaboration with the Documentation Team, it is a place where one writes and reviews documentations to gain and share knowledge about Drupal with other Drupalists. However the most important issue that is found, written and shared in the Documentation Pages is the step by step instructions on the guidelines, style, syntax and structure to be followed, to develop webpages which also includes Modules and Themes.

To conclude, the reason why there has been a rapid increase in Drupal adoption is that, Drupal is considered a Messiah in the Web World as it is the panacea for all the possible aspects required to build a website.

What were the key ingredients to this?

Design-wise:

• Lively
• Passionate
• Action-Encouraging

Development-wise:

• Drupal setup and back-end dev with customized modules
• Rich front-end development on the theme level
• Extensive and dynamic Flash integration

What did the company get out of this beautiful, engaging, brand spankin' new website?

• Thousands of views in the first few days following launch
• 40% of traffic coming from organic Search Engine Optimization techniques and Drupal modules
• Drupal's Ubercart (eCommerce module) connected to PayPal
• Increased content update productivity via Drupal's out of box Content Manager for blog/page/product updates and community contributed module Content Construction Kit for parent category organization
• Full fledged user management system with custom user roles access
  • Flexibility for Online Class user access (user role upgrade via Ubercart payment then video presentation via Embedded Media field module)
• Email management via Simplenews Drupal module
• Increased image features and decreased server load with ImageCache module
• WYSIWYG (what you see is what you get) content updating with CKeditor (as easy as using Microsoft Word)
• Innovative dance community interaction, leading to increased loyalty

That finalizes the list of key features. Some of the unmentioned modules/module groups still holding hand in the site includes Tables API, Mail, Token, uBrowser, Workflow-ng and Drupal core modules.

Now the important part-what do you think about the website? do you need a equally magnificent site? Hit us up by click here.

Thank you,
Ivan Alfaro

Today we would like to share an insightful testimonial with you:

Kim Badenhop
SpiritedWhimsy.com Owner

Variations of this is something we hear or read everyday. The success of our company within the eCommerce design & development industry is completely dependent on the proven track records and knowledge of what is feasible, what is going to damage your conversion rates or general hosting performance. We also have extensive experience in customization and rapid response with 24/7 support.

To read more about our out-of-the-box solution in this area-click here

"...in this post are the biggest bottomless pits for website development and occasionally - design for business owners; along with what you can do to thwart it. As business owners, there are constant needs for keeping an eye on the future and working which can often push website needs aside, especially in a small business..."

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