Blogging is rapidly becoming a new marketing technique on the web. And the later you start yours, the more likely your target market will become saturated with competitors. Why is blogging the new thing? Here is 3 key points:

• Social Media is now a widely recognized marketing tool
• Fresh website content in blogs keep search engine spiders coming back for more
• This is a blatant fact but if you position yourself as an expert and have the credentials/experience/license/bond/insurance to back it up to your visitors; Then you'll get loyal, repeat customers

Technical Details:
If you already have a website design/development company or individual working for you who has made a blog but you aren't seeing results. Firstly, be patient, search engine spiders can take a few weeks to a few months for results. Especially if your keywords have heavy competition or your designer/developer simply doesn't have search engine optimization experience.

The first things you want to look for are is your blog located within your domain. Quick methods of this would be going to your website, clicking the blog link, and seeing if your domain changes on the address bar. For example, yourwebsite.com changes to typepad.com/yourwebsite instead of being at, say, blog.yourwebsite.com (which is a sub domain). If you don't even have a domain, you're in a completely different world of hurt. You need a top level domain (.com or .net, preferably) to make a good mark on the internet.

The next thing is how easy is it to update your blog? are you using the latest and greatest WordPress or Drupal?

But mainly and finally, you simply want to go over statistics over keyword traffic to your website. Niche targets are always a better start than broad terms.

So, what point are you at with your blog?
Give us a ring for some website training wheels.